Audience
An Audience of Elite Developers Built by Harnessing Collective Intelligence
From Amazon's Jeff Bezos to Google's Sergey Brin and Larry Page, the world's key IT decision makers are all eyes and ears when it comes to the O'Reilly Network
Whether you are a media buyer looking for the right mix of reach, frequency, and composition, or a product manager finalizing a product roadmap, launching a product, or pondering ROI, the O’Reilly Developer Network has much to offer.
Key IT decision makers, elite developers, and other technorati are driven to our network of sites because they respond to Tim O’Reilly’s philosophy of “harnessing collective intelligence.” Written and produced by developers for developers, it is this overriding mission that makes for the unsurpassed rapport we enjoy with our target audience.
When it comes to decision makers, it seems pretty clear that the world is broken down into two categories: those who can say yes and those who can say no. We here at O’Reilly think it is vital to speak to both camps. Those who are in the position to say yes may have the final word, but others—by dint of job title or expertise—influence direction as well. Ignoring them is not a winning proposition.
Building an audience of elite developers and others is based on knowing what each segment wants, while giving them what they need. This effectively means that you need to talk to all of those in the decision-making process.
In an extensive article, Wired magazine noted that Tim O’Reilly’s “radar is legendary … and is kind of a catchphrase in the industry.” And this is a big part of the reason we have the eyes and ears of those up and down the influence spectrum: from the developers in the trenches, to some of the most influential names in the industries that depend on or direct developers. People like Amazon’s Jeff Bezos or Google’s Sergey Brin and Larry Page.
